What Is Ott Tv. The IAB defines OTT devices as those that can connect to a TV to facilitate the delivery of Internet-based video content. Using OTT services users dont need to subscribe or pay a TV cable company to watch video content as most content is served via the internet.
The term clears itself it implies that the provider is going over the top of existing internet services to provide content to the viewers. Once set up OTT boxes let you install various streaming apps and use them to watch thousands of films series and videos from various streaming providers. Over-the-top OTT content refers to any type of video or TV program delivered or streamed over the public internet.
OTT is just a different channel through which video content and related display or video advertisements is delivered to end users.
Connected TV CTV and OTT and Linear TV. This type of content delivery gives users complete freedom over what they consume unlike with traditional TV where the provider controls the programming. The most common types of OTT boxes are Android TV boxes with all standard functionalities of this OS including its famous Google Play Store. The term clears itself it implies that the provider is going over the top of existing internet services to provide content to the viewers.
